How Apollo Labs credits are calculated
Image follows your settings. Video bills per second. Speech follows script length. Agent bills tokens after the reply. Apps show a posted job price.
Credits are calculated differently for each kind of job. Studios and apps show the total before you run. Agent bills after the reply, from the tokens and tool calls it actually used. Every charge is a whole number of credits, with a 1-credit minimum.
Images
Image Studio bills per still. The price follows the settings you pick: resolution, quality, and any reference images. A larger still costs more than a smaller one. The studio shows the exact number before you generate.
Video
Video Studio bills by duration. The rate is per second. It changes with the model you pick, the resolution, and whether the clip includes generated audio. Longer clips cost more because seconds add up. The studio shows the total before you run.
Audio and Agent
Audio Studio bills from the length of the script. Longer text costs more. Agent has no fixed price per message. Each reply is billed from input tokens, output tokens, and tool calls, with a 1-credit minimum. You see Agent cost after the response.
One-click apps
Most apps have a posted price per job. Some scale with duration, like a talking-head clip. Some scale with resolution, like a catalog still. The form shows the cost before you run.
What plans include
New accounts get 50 one-time credits with no card. Pro is $19.99 per month for 500 monthly credits. Ultra is $49.99 per month for 1,500 credits, plus API and MCP access. Enterprise is $499.99 per month for 20,000 credits for teams. Monthly credits reset each cycle and do not roll over.
See costs live
Questions
- Why do two video jobs cost different credits?
- Video bills per second. The rate changes with the model, the resolution, and whether audio is generated. The studio shows the total before you run.
- Do unused monthly credits roll over?
- No. Pro, Ultra, and Enterprise credits reset at the start of each billing cycle. One-time signup credits stay in a separate balance until you use them.
- Where do I see the cost before I pay?
- Studios and apps show the credit cost before each run. Agent bills after the response from actual tokens and tool calls. The model picker shows each model's token rates.
See the plans
Start with 50 free credits, or pick the monthly balance that matches how often you generate.