AI studio pricing: Free, Pro, and Ultra
Start with 50 one-time credits. Agent, studios, and apps spend those credits. Pro is $19.99 per month for 500 monthly credits. Ultra is $49.99 per month for 1500 monthly credits, plus API and MCP access. Pro and Ultra include the same studio tools.
Free
One-time credits. No card.
- No credit card required
- 50 one-time credits on signup
- GPT-5.6 Luna as the default Agent model
- Premium tools until your credits run out
Pro Plan
The full studio. Credits every month.
Includes 500 credits/month.
- Extra credits at $0.05 each
- Full studio access
- Credits refill every month
Ultra Plan
More credits per dollar, plus API and MCP.
Includes 1500 credits/month.
- Extra credits at $0.025 each
- API & MCP access
- Same studio as Pro
- More credits per dollar than Pro
How Apollo Labs credits work
Credits keep different image, video, Agent, and app costs on one balance. The exact cost depends on the model and settings you choose.
- 01
Start without a card
A new account receives 50 one-time credits. Agent, studios, and apps spend from that balance.
- 02
Paid credits reset monthly
Pro includes 500 credits and Ultra includes 1500 credits in each billing cycle. Unused monthly credits do not roll over.
- 03
Overage is your choice
Paid plans can enable extra credits and set a spending limit in Settings. Pro extras are $0.05 each and Ultra extras are $0.025 each.
Pro and Ultra include the same studio tools
Choose Pro for 500 monthly credits. Choose Ultra for 1500 monthly credits, lower extra-credit pricing, and API plus MCP access.
Start free, then upgrade when usage is predictable
Try the tools with 50 signup credits. You can choose Pro or Ultra later from Settings and cancel the subscription at any time.